The SWOT Analysis identifies the internal strategic factors strengths and weaknesses and external strategic factors opportunities and threats that influence the business. A SWOT analysis of Amazon shows the strengths that the company uses to overcome its weaknesses and the threats to its e-commerce business, so as to maximize the benefits from exploiting opportunities in the market. To maximize the benefits of having the highest revenues in the online retail industry, Amazon must ensure that it continues to effectively address the concerns shown in this SWOT Analysis. Amazon also has other concerns, such as cybercrime and imitation, as shown in this SWOT analysis of the e-commerce company.
The firm has the leading position in online advertising. However, to continue in this success path, Google must address the threats in its business environment, while exploiting opportunities at the same time. This SWOT analysis shows that the company needs to continue with its efforts in addressing the threats to its business.
Upon completely addressing the opportunities and threats, while using strengths and enhancing performance based on the weaknesses identified in the SWOT analysis, Google can expect stronger competitiveness. However, this SWOT analysis also shows that the company must perform better in protecting itself from threats, such as competition and imitation.
Strong brand image Diversified business Large organizational size These strengths indicate that Google is growing and has improved over time. The strong brand image, patents and large organizational size enable the company to fight off competition and new entrants. Dependence on the Internet Minimal physical presence Dependence on the Internet means that Google waits for Internet coverage to improve in developing countries before it could expand most of its operations, such as online advertising, in those countries.
The company is also a mostly-online business, which means that it is weak in competing against firms with significant physical presence, like Apple. In the SWOT analysis model, opportunities are channels for business growth.
Tap more mobile users Expand Google Fiber Penetrate markets with consumer electronics Google can exploit the current trend of increasing mobile device usage by offering mobile-friendly products. The company can also expand its Fiber coverage to generate more revenues for the business.
In the SWOT analysis model, threats can prevent business growth. Tough competition Imitation of some products The company faces tough competition. To address its weaknesses, the company must improve its physical presence, such as through promotions and opening of more physical stores. Based on this SWOT analysis, the firm must emphasize efforts against the threats of competition and imitation.
Google can expect better performance upon effectively addressing the strategic factors identified in this SWOT analysis. What is different about online advertising? Using reciprocity appeals to increase acceptance among users of free web services.Strategic Factors Facing Google Strategic Planning Processes - Google Step1.
Evaluation of the organization’s current mission and purpose Mission: Organize the world's information and make it universally accessible and useful. The institution of the "Google doodle" is an example of this under-the-radar marketing.
Google's home page often features simply the letters of the word "Google" colorfully displayed. Abstract: The general objective of this study was to identify factors that influence effective strategic planning process in organizations.
It looks closely at the key factors that influence strategic . STRATEGIC REPORT FOR WHOLE FOODS MARKET, INC. KAITLYN CAUGHLIN ELIHU BOGAN HUNTER PHILLIPS April 18, 2 The second strategic issue facing WFMI is the ability to maintain rapid price or a combination of these factors.
In addition, Google, AOL and Time Warner may choose to expand the new partnership to Time Warner’s other advertising opportunities. Google Investment in AOL.
Google will invest $1 billion for an effective 5% equity stake in America Online, Inc., allowing the company to participate in AOL’s future success. Internal and external factors have a huge effect on the success or failure of a business. Business owners can’t control external factors, but they must be able to anticipate and adjust to these factors to keep their organizations on track.